Panadol MENA

Ask

Panadol MENA wanted to be part of the football conversation during the world cup 2018 and drive engagement around the brand on social media.

Challenge

How to bring a medical brand into a sports conversation when there is no direct relevance to build on? 

Solution

We stepped in as a stand that stands for relieving the pain and launched Panadol Virtual Pain Killers. By exploring our social listening tools to monitor and track the young audience’s conversation around football on social media, we were able to step in and suggest football pain solutions using #panadolfeelsyourpain !