Dukhan Bank

Challenge

Two of Qatar’s leading banks merged - Barwa Bank and IBQ to become one banking powerhouse or in other words ‘the bank of choice’ in Qatar. We were assigned the role of brining this new bank with this modern ethos to the world.

Challenge

We needed to give Dukhan Bank a 360-degree revamp – from logo, brand story to a national campaign, branch collateral and everything in between. The catch? We needed to launch the new identity in the midst of a global pandemic.

Solution

We launched the new logo and our brand story alongside our TVCs and print ads across multiple online channels and boosted it across media. In fact, our revamp was a notable success as we reached 2.3m people and gained over 11.7 m impressions across social media. New visitors contributed to 84% of website visits and our national campaign enabled a new bank to scale greater heights.