Panadol MENA

Ask

Panadol MENA wanted to help people enjoy their time browsing the internet away from all the hassle and drama and drive engagement around the brand on social media.

Challenge

How to bring a medical brand into online conversation when there is no direct relevance to build on? 

Solution

We stepped in as a stand that stands for relieving the pain and launched Panadol Digital Pain Blocker. By exploring our social listening tools to monitor and track the young audience’s conversation around bad and negative news online, we were able to step in and suggest Panadol Pain Blocker!