Ask
In an uncertain economic world, impacted by sudden and multiple crises, it has never been more important for a fast-developing nation such as Qatar – to limit its dependence on imports, promote its food security and self-sufficiency. MOCI wanted a campaign to voice the local produce with an echo.
Challenge
What would really bring the local produce to the attention of the local public amid the big competition and the access to endless options of imported brands?
Solution
Our campaign “Our Qatari Products Are Our Pride” meant to play on the emotional connection with Qatar as a nation and relied on a 360-comms approach combining social media, GDN and Out of Home collaterals to spread the word while giving the ambient as an advertising tool the heroic role in bringing all the local industries closer to the consumer’s locations (malls, supermarkets, sightseeing spots…) which drove high interest and interaction.
