Galler
Ask
Galler Chocolatier in Lebanon wanted to express its social responsibility amid the growing movement against masculinity.
Challenge
How to bring a chocolate brand that aims to sell chocolate to the center of a national conversation and ultimately drive sales.
Solution
On father’s day June 21st, Galler launched ”I Carry Her Name” a campaign that meant to challenge the status quo, asking fathers to carry the name of their daughters and not only their sons as per the usual use of the prefix “Abou”. The campaign drove huge engagement on social media led by the fathers themselves on their big day. Customized packages on the occasion saw high sales.
