Lusail

Ask

Lusail is one of Qatar’s prime cities and toted as the City of the Future. It is home to the iconic Lusail Stadium and monumental real estate developments. We were asked to build a campaign that would help the current and potential residents of Lusail feel a strong connection towards the city.

Challenge

Lusail, however famous it may be was a place people considered a visiting spot, not a home.

Solution

So, we launched the ‘Lusail, that’s my address’ an ode to the pride homeowners and residents feel when they know they live at a desirable destination. One that feels like home to them.