Truth Bottle
Challenge
What affects one person affects the world, one little action can start a wave. Al Meera wanted to shed light as per of its CSR activations, in a unique way yet raise awareness and create a buzz around the matter.
Solution
Introducing “Truth Bottle”, a normal bottle of still water packed on the shelves. However, instead of being full as normal, it is half full. The Truth Bottle is a reality check on display for everyone to recognize our reality, thus delivering our message with more impact.
Results
Increase positive sentiment towards the brand and strengthening their CSR positioning and awareness.
