Alif Stores
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ALIF has officially opened its doors to the public as the biggest bookstore in the country. The bookstore houses a one-of-its-kind showroom offering customers a large collection of books, a wide range of international lifestyle products, and a selection of technology and entertainment goods. The brand wanted to be the talk of the town during its launch and beat the competition.
Challenge
How to overcome the fierce competition against Jarir Bookstore and FNAC with a long history in Qatar.
Solution
Our launch campaign was based on the extraordinary the public will find and experience with Alif Stores. High end production supported the campaign and opened the door of imagination. Our campaign also focused on the added value the brand brings to the table hammering on the technology and the editorial aspects. The project also included a full-fledged e-commerce platform from day 1 supporting the brand’s sales at the opening phase.
